Craig94Cobb

Why Rent an Email List? While renting an email list is generally accepted as a poor idea, marketers still argue the merits of a second practice called paid list rental. With paid list rental (or sometimes referred to as a sponsored mailing list), you hand over all of your content to a third party company. This third party then sends out your emails to subscribers on a regular basis based on their request. The idea is that people on the list want to receive your messages and if you keep sending them messages that have no real content, they'll probably unsubscribe from your list and miss all of your great offers.    A problem with this method is that most people end up with a completely unproductive list. They receive your emails, check their inboxes to see that you've sent out messages, check their inboxes again and then check the other emails you have sent out and realize that the bulk of your marketing email has been passed off as spam. Now they are no longer interested in learning more about what you have to offer. At this point, it's more likely that they'll click away from your site than to actually sign up or buy something from you.    The good news is that there are better ways to run a successful online business. Instead of renting an email list, the best approach is to set up a sales funnel that collects the emails of your potential customers while minimizing the amount of time your customer spends checking out other sites. For example, if you decide to rent an email list rather than purchasing it, start out with sending emails only to people who have shown interest in your products or services by signing up for a free report, taking a course, downloading an eBook or similar offering. In no time at all, you will have an email list full of people who have shown an interest in what you have to offer.    However, when it comes to list rental, there is a problem. List rentals take a long time to compile. In fact, to collect just 1 million names will require months of work and hundreds of man hours. Setting up a sales funnel for renting a list is the only way to collect such a large number of names quickly. A funnel can be set up in just a few minutes and quickly generate tens of thousands of names at the same time.    The most important part of setting up a sales funnel for list rentals is identifying the right customer. The biggest mistake many businesses make is focusing on one aspect of the customer. For example, if you are running a rental service and you are concentrating solely on a local market, you may neglect to promote your services to the national community. While you may get some business, it will be a loss of potential revenue. If you focus your efforts on a specific geographic area, you will be able to focus on that area and build a customer base over time.    List brokers know that this is the key to successful list renting. They are also good at finding the right niche markets. Marketers can rent lists for very little money and it will give them immediate results. With the money they charge for the lists, marketers can then focus on the other aspects of their business. List rental agencies have become the new wave of online marketing .    Another great advantage of using list brokers is that marketers do not need to collect credit card information during the transaction. It is all done online. You simply enter the customer's address, zip code, email address and an automated process is initiated. Once the name and address have been entered, the IP address of the customer is sent to the provider, who holds the rights to the customer's email list.    One important thing to remember is that when a broker rents email lists, they are just renting the rights. The owner of the email lists is the one that owns the copyright to the content in the list. This means that the owner has the sole right to market the list as they see fit. Marketers are free to do whatever they like with the email lists once they have rented them. However, if the marketer does not follow the terms and conditions of the agreement, including deleting the subscriber's email address, the broker may have to pay a penalty fee.

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